Catalog & commercial
Onboard products, set prices and prepare promotions.
Cloud commerce platform Sell and run your business from a single portal
Aludra puts everything a commercial company needs to sell and operate in one place: products and pricing, customers, sales, field rep work, loyalty and delivery logistics.
- 12
- modules in one portal
- 6
- teams working in sync
- 1
- source of truth for your catalog
Screenshots from a demo environment. Personal data has been hidden.
The challenge
When commercial operations live in too many places
Six situations that keep showing up in companies selling products across several branches, and how Aludra solves them.
01
Product information scattered everywhere
Catalog, prices and promotions are maintained in one place and shared from there with every sales channel.
Catalog (PIM) 02
Field reps with no follow-up
Visits are planned, assigned and measured against targets.
Route sales 03
Customers who buy once and never return
Points, tiers and campaigns that reward repeat purchases.
Loyalty 04
Orders shipped from the wrong branch
An engine decides where and when each order is fulfilled, and every decision can be reviewed.
Order allocation 05
Sales split across different documents
Invoices, quotes and orders in a single dashboard, with Excel export.
Web Sales 06
Uncontrolled access
Each person sees only what their role and the contracted services allow.
Administration Modules
Twelve modules, one platform
Each company sees only the modules and companies it subscribed to, and each person only what their role allows.
Home
Your business at a glance when you log in
What it isThe first screen everyone sees. It sums up how the business is doing: active products and customers, invoices issued and this month’s sales versus last month.
Who uses itAnyone using the portal; the menu depends on their role and what the company subscribed to.
What you can do
- See the main business KPIs at a glance
- Compare this month’s sales against last month
- Jump to any module from an organized side menu
Example
A manager opens the portal in the morning, checks month-to-date sales and goes straight to the module they need.
Product catalog (PIM)
Everything about every product, in one place
What it isThe central place for everything known about each item: data, images, categories, prices, promotions and inventory. What’s loaded here feeds every sales channel.
Who uses itCatalog and commercial teams: product onboarding, pricing and promotions.
What you can do
- Master catalog with search, approvals and bulk upload
- Price lists and rules by channel, customer and validity
- Promotions, coupons, offers and inventory per warehouse
Example
A new product is loaded with photos and attributes, priced in a list and added to a seasonal promotion.
Route sales
Field rep work, organized
What it isPlan, assign and track the visits and tasks reps carry out outside the office, on the street or in store.
Who uses itSales supervisors who plan and review; reps who receive and complete tasks.
What you can do
- Task types with the fields each visit needs
- Assignment to reps and customers with status and progress
- Visit traceability and effectiveness against targets
Example
A supervisor assigns a rep this week’s customer visits, then checks how many were completed.
Loyalty
Reward the customers who come back
What it isCreate and run loyalty programs —points, tiers, cashback or coupons— and see who participates, which campaigns are live and what results they bring.
Who uses itMarketing and customer relationship teams.
What you can do
- Programs by type: points, tiers, cashback or coupons
- Campaigns with multipliers, bonus points or special discounts
- Reports on points earned and redeemed, redemption rate and cost
Example
An end-of-month campaign gives Gold-tier customers double points, then measures how many redeemed.
Order allocation
Decide which branch fulfills each order
What it isAn engine that decides, for every order, which branch fulfills it and the estimated delivery date. Its screens let you monitor it, review decisions, simulate and configure it.
Who uses itLogistics, operations and whoever configures delivery rules.
What you can do
- KPIs, allocations per day and branch ranking
- Order history and why each branch was chosen
- Simulation without touching operations; zones, settings and holidays
Example
Before opening a new delivery zone, the team simulates orders to see which branch would serve them and when.
Merchandise club
Clubs with weekly payments, draws and prizes
What it isManage merchandise clubs: sign-ups, weekly payments, balances, draws, prizes, municipal taxes and reports.
Who uses itStaff who run the clubs and serve their members.
What you can do
- Club sign-ups with weekly payments and balance
- Draw calendar and prize registration
- Revenue, active and new clubs, and conversion rate
Example
A new club is registered, weekly payments are tracked and the month’s draw calendar is checked.
Customers
The complete profile of every customer
What it isCreate and maintain customer records, individuals or businesses: general data, contacts, addresses, stores, assigned price list and credit accounts.
Who uses itSales and customer service.
What you can do
- Search and filter by type (individual or business) and status
- Contacts, addresses, stores and price list
- Credit account management
Example
A business customer is created with its branches and assigned the price list that applies to it.
Web Sales
Invoices, quotes and orders in one dashboard
What it isBrings together invoices, quotes, sales orders and transactions from your sales channels, with totals and per-document detail.
Who uses itSales, accounting and management.
What you can do
- Totals for invoices, quotes, orders and transactions
- Filters by date, company and branch with full detail
- Export documents to Excel
Example
Accounting filters a month’s invoices by branch and exports them to Excel for closing.
Assisted Sales
Sales guided by a rep
What it isBrings together sales where a rep assists the customer, from the mobile app (VAM) or the web portal (VAD): quotes, orders, customers created and product lists.
Who uses itSales reps and their supervisors.
What you can do
- Quotes and orders by status and delivery type
- Customers created per day and saved product lists
- Any date range on demand
Example
A supervisor checks how many of this week’s quotes already turned into orders.
Administration
Who can do what inside the portal
What it isManage the people using the system and their permissions: users, roles, companies and the access keys that connect Aludra to other systems.
Who uses itEach company’s system administrators.
What you can do
- Users with assigned roles
- Fine-grained permissions per screen and function
- Companies, access keys and cache clearing
Example
A new rep’s user is created with a role that only shows the sales screens.
Renewals & payments
Subscribed services and their due dates
What it isTrack the modules and services the company subscribed to: their value, due date and status, with direct access to payment.
Who uses itThe company’s account administrator.
What you can do
- Renewals as a table or as cards
- Status and days left for each service
- Renewal calendar and payment methods
Example
Before a service expires, the administrator checks the calendar and renews with the saved payment method.
User guides
Learn how to use each module
What it isThe in-portal help center: illustrated step-by-step manuals per module, FAQs and access to an advisor.
Who uses itAnyone learning to use the portal.
What you can do
- Per-module manual with screenshots and steps
- Frequently asked questions
- Contact an advisor
Example
A new team member opens the Customers guide to create their first business account.
Screenshots from a demo environment. Personal data has been hidden.
A typical journey
From catalog to repeat purchase, without switching systems
An illustrative example of how the modules connect across the operation.
- 01
Prepare the offer
Load the catalog, set prices and build promotions.
- 02
Know the customer
Register customers with their contacts, stores and price list.
- 03
Sell
Reps visit, quote and take orders; everything lands in one dashboard.
- 04
Deliver
Decide which branch ships each order and when it arrives.
- 05
Retain
Reward repeat purchases with points, tiers and campaigns.
- 06
Administer
Control users, permissions and subscribed services.
Order allocation
An engine that decides where every order ships from
For each order, Aludra picks the branch that should fulfill it and the estimated delivery date, and lets you review the reasoning behind every decision.
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Cockpit
KPIs, allocations per day and branch ranking.
-
Explorer
History of processed orders with mode, branch, fulfillment and ETA.
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What-if simulator
Build a test order and run it against the engine without affecting live operations.
-
Configuration matrix
Zones per branch, settings and holidays in one place.
Who it’s for
One portal, every team sees its own
For companies that sell products —for example, retailers with several branches— and need catalog, sales, customers and deliveries working in sync.
Supervisors & reps
Plan visits, quote and take orders in the field or in store.
Marketing
Build points programs, tiers and campaigns that reward repeat purchases.
Logistics & operations
Monitor which branch ships each order and tune delivery rules.
Accounting & management
Review KPIs, invoices and orders, and export to Excel for closing.
Administration
Control users, roles, permissions and subscribed services.
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Cloud-based
Accessed from the browser; Assisted Sales adds a mobile app.
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Role-based access
Fine-grained permissions per screen, function and company.
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Connected
Access keys to integrate Aludra with other systems.
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Built-in help
Illustrated guides per module, FAQs and an advisor.